You searched for: "*"

The results has been filter on Authors containing Milan Jurse.
ANA has found 2 results for you, in 114 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research
Author: Milan Jurse
June 15, 1991
×

Citation

Jurse, M. (1991a, June 15). Organising information for effective international industrial marketing management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/organising-information-for-effective-international-industrial-marketing-management


Research papers

The contribution of M.M.I.S. to effective industrial marketing management

The paper presents some basic and practical considerations for establishing and using a as well as the contribution of the M.M.I.S. to effective industrial marketing management. In contrast to M.M.I.S. for consumer goods marketing, the idea of an...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Milan Jurse
June 15, 1987
×

Citation

Jurse, M. (1987a, June 15). The contribution of M.M.I.S. to effective industrial marketing management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-contribution-of-m-m-i-s-to-effective-industrial-marketing-management